6 Reasons Why Wistia Is A Valuable Video Hosting Site

We all know that YouTube is one of the most popular search engines in the world. With the amount of traffic that rolls through the video hosting giant, it is definitely a site that you should consider for your content.

However, it doesn’t necessarily mean that it is THE ONLY place for your content. There are a few other video hosting sites out there that offer similar functions, while also allowing for some other attributes that may just be of more benefit to your company. One of these is called Wistia. And here are 6 reasons why you should consider incorporating them into your marketing strategy.

1. Wistia Is All Business

While YouTube may be a mix of creative and professional , Wistia on the other hand is a video hosting site completely dedicated to business. This means that your content won’t be competing with videos of kittens when it comes to your customers attention!

2. Advanced Video Hosting Analytics

Wistia’s video analytics are arguably one of the best of the video hosting sites around. The analytics allows you to not only see how many people are viewing your video, but also how they are interacting with it. You can see what stage a person starts watching the content, what areas they found to be the most engaging and when they decided to move on. This type of calculations can allow you to adopt an iterative approach and judge just how long your videos should be.

3. E-mail Marketing Design

Wistia also has the ability to integrate videos into the popular Mail Chimp Email marketing service provider. Email marketing has always been considered one of the most effective strategies to push your product or service. The fact that Mail Chimp enables Wistia to embed videos into the emails is definitely an advantage to marketers with video content to share.

4. Advanced Content Management

Wistia can operate more like WordPress in regards to the users. They allow for multiple people to log into an account, upload videos by individual names and   even send messages to one another.

5. White-Label Branding

With other companies such as YouTube and Vimeo, there will always be a certain level of branding that comes with each video. These video hosting sites will basically use your moment of advertisement to quickly drop their own name. Wistia on the other hand provides a ‘white-label’ approach that allows your company to solely focus on the branding of your company.

6. No Ads, No Related Videos – Goal-Orientated Service

While YouTube may be a popular, we cannot forget that it is primarily design to be a search engine. The fundamental goal of YouTube is to continue to provide audiences with constant material. Meanwhile, you company’s objective is to keep the audience focused on what you have to offer. Wistia allows for a more attentive viewership by simply not driving your customers elsewhere once your video is finished.

Sources:

//www.techi.com/2012/09/the-advantages-of-using-a-video-hosting-site-like-wistia/

//wistia.com/blog/8-reasons-to-choose-professional-video-hosting/