Week 6: How to Use YouTube Playlists to Attract Viewers

It’s the sixth week in our blog series ‘Use YouTube to your advantage: A Marketing Manual’ and this post covers everything you need to know about optimizing your YouTube channel through playlists.

Organizing your videos into playlists is a guaranteed way to ensure a more effective channel for your viewers.  This may seem obvious but organizing videos into playlists is proven to extend your audience’s viewing experience and increase channel watch time.

Playlists make it easier  to watch multiple videos in a row and they also encourage viewers to remain on your channel for longer periods of time. What’s more, the playlists you create will appear in YouTube and Google search results as well as in the website’s “Suggested Videos” section which ultimately maximizes your exposure.

There are several different ways in which you can sort your content into playlists…

1. Group your own original videos by type, style, or content.
2. Group  videos that make sense if watched  in a single viewing session or in a particular order.
3. Combine your most-viewed videos with newly uploaded content to increase the newer video’s view count.
4. Gather  content uploaded by other community members  that is related to your brand, such as reviews and testimonials, and feature it on your channel.

Regardless of how you choose to group your videos, be sure to include a strong title, description and tags for each of your playlists, just as you would with individually uploaded content.  From there, you can publish your playlists to your channel, then simply watch your viewer engagement and brand awareness rise!

Make sure to check out next week’s post where we show you how to use YouTube annotations, better known as the clickable text that appears on videos.