So you’ve gone ahead and produced a corporate video. Nice job! Now, we’ve already discussed why video marketing is an ideal way to attract and retain a consumer base for your company. “But now what?†you’re probably thinking. “How do I make sure my video will be seen by as broad an audience as possible?†Well, we’ve got some suggestions to help you maximize your video marketing strategy.
It’s All in the Description
Clear, descriptive language is key to making sure your videos are being found and viewed. If potential viewers can’t immediately identify what your video is and why they should watch it, you’re at risk of losing them entirely. A succinct, illustrative title is fundamental in this regard. Even if your video is mostly creative, make sure your title reflects the most basic content and function of its product. If you’d like to include more information, do this in the “description†section—here’s your opportunity to expand on your title, as well as include multiple keywords that will aid in your SEO results. Don’t forget to make use of YouTube’s “tags†to categorize your video—this will boost its visibility on YouTube’s search engine.
Embed Your Video On Your Website
Now that you have video content, you can showcase it directly on your website, not just YouTube. Embed an introductory video directly on your company’s homepage. Not only will this attract and retain more viewers (and potential clients!) to your website, it gives them the opportunity to click and find more video content from your company. YouTube’s annotations system allows you to link multiple videos together for the interested viewer. Remember, a website with a video is statistically shown to retain more viewers longer, so take advantage!
Share, Share, Share!
Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr—social media websites are perhaps the best way to get your video seen and distributed. Use multiple platforms to reach a broader audience at different times of the day (social media management apps, such as Buffer and Hootsuite, are particularly useful for this.) Encourage your friends and followers to Like, Share, Retweet, and Pin your content. Sharing multiplies exponentially, so the more people you reach in the early stages of sharing, the wider an audience you will have access to.
Once you start racking up views with video marketing, you’ll be surprised at how quickly they can snowball. Getting your videos seen is not always easy, but with a little persistence and effort, it can be done!