Video Infograph
The Timeline
As you can see from this video infographic, there are some very important points within the timeline that are absolutely crucial for video marketing success. Now, we all know that each video is unique and different (like a snowflake!). Each video has its own purpose, message and production requirements. But there really is some things that should be taking into account. If you don’t try to really capture the audiences attention in the first couple of seconds, they will definitely bail! This can sometimes be the trickiest part to any video, but trust me, it is crucial. Think of the first couple of minutes as a gesture of good will to the viewer. A promise that what they are going to watch will be informative, entertaining, and/or engaging.
And then in the very end, please don’t forget to put some type of call-to-action in as well. As pointed out in the video infographic, it is really important to let the viewer know what you wish them to do with the information you’ve just provided them with. Otherwise, what was the point in showing it to them in the first place? What kind of Calls-To-Action can you have? How about drive them to your website? Or maybe just sign up to your monthly email newsletter.. I got it, how about they just give you a call on the telephone, like old times!!
Anyway, you get the point of this video infographic. While each video is unique, there really are a few factors that should be understood before you go off and produce one. Even if you wanted to break some of these rules (Which I don’t really recommend), it still is important to understand why they are their in the first place.
For more information on how we can help you get your message moving, please drop us a line at info@oneproductions.com