The Importance of Video To Branding

A company’s branding is a promise to clients that a product or service will be delivered with the utmost professionalism. It’s not merely about showing that you are a worthy competitor. Instead, it’s more about showing your clients that you are the only company out there that will take care of their wants and needs. Branding is all about growing a consumer base. In order to grow this base, a company needs to establish a relationship of trust with the public. People are drawn to brands that are authentic and ethical. In this day and age, media is everywhere and it takes true engagement with an audience to get noticed. When it comes to advertising your brand, video marketing is one of the most effective tools.

Does Your Brand Show Your Personality?

Print and words can only go so far in showcasing the true personality of a brand. Interactive media is the best way to establish your brand’s message. People are naturally social beings and respond well to engagement. A video can get across a multitude of messages. Whether it be the tone of the brand, the personality of its staff, the location of the business or simply just to create a memory for the viewer. Producing video content will help spread these messages faster.

Video marketing combines all the benefits of traditional media whilst giving a brand’s audience a more rewarding message to view (and to share!). You can write about your company all you want, but that just means that potential clients will have to use their imagination. Seeing your product or service in action will surely enhance their willingness to further investigate a company or brand.

Is Your Brand Reaching Your Audience?

Incorporating video production into your social media strategy is a surefire way to create buzz with your followers and spread awareness for your brand. Video content is also much more likely to help your updates land on your audience’s pages, over simple text statements. At a recent conference, Facebook chiefs explained how only an average of 16% of a company’s Facebook posts are actually seen by their intended audience. Only 16%! That’s a lot of people left out. However, they also state that this percentage can grow with viewer engagement and interaction.

So what has been determined as one of the most successful ways to engage your audience? Yep, you guessed it: Video content.

Be Creative! Audiences Love Humour!

Most of the successful brands on the market have embraced the power of creative video marketing. More specifically, they have promoted their brand through witty and entertaining visual content. The more original and clever the clip is, the more likely a customer is going to spread the word about that particular brand. This doesn’t mean that you have to go out and hire professional comedians either. Most of the videos that have went viral online stem from very simple and relatable concepts. Sometimes keeping your message grounded allows your clients to connect with your brand easier. Because in the end, branding is all about building that connection between the company and the client. And one of the best ways to reach these clients nowadays is through the video marketing.