Preroll Ads. Should You Use Them?

Preroll ads. We’ve all seen them before. They are the advertisements that appear right before that video you wanted to watch on YouTube. We can all pretty much agree that they are quite annoying. I mean, they are designed to distract you from watching the thing you wanted to see to begin with. But there is no debating the effectiveness of this type of video marketing!

What Makes A Preroll Ad Effective?

These types of videos are normally around 15 seconds to 30 seconds long. Even though the majority of people won’t actually make it to the end, the real figure is in the first few seconds. You see, by using this type of video marketing, you are guaranteeing, without a doubt that the viewer will see your ad! Even if it is only for a few seconds.

Now, maybe your unsure if a few seconds of advertising can even be all that effective. Fair enough. It can be extremely difficult to sum yourself up in that small space of time.

But that doesn’t mean that you can’t find a clever way to get your message out there. Check out this preroll as by Volkswagen. They understand how annoying this marketing can be to some people, so they have actually skip their own preroll ad for you. Pretty Genius, right? I mean, we now know about there new car, and even have a little bit of appreciation for understanding that I want to get to my favourite cat video as quick as I can!

Now that’s how you work the market!

Also, one of the benefits of Preroll ads is that they work similar to that of a Pay-Per-Click campaign. This means that you are charged for the advertising only if people stay for the video. Yes, that is correct. This means that the first couple of seconds that people see your ad is priceless!

Now we’re beginning to see just how important those first few seconds really are. So now the big effort is convincing the viewer to not click that ‘Skip This Ad’ button. How on Earth are we going to do that? Well, a few companies are finding that the more interactive a preroll ad is, the better the chances are that the viewer will stick it out!

Interactive Might Be The Key

So what exactly is interactive? Well, lets we look at Hulu for a second. They have ads that appear before and during the programmes that you want to watch. But in the top corner, they also have a button that you can click: ‘Is This Ad Relevant To You?’

The idea is that we all know that random ads can be quite grating. So with this new system in place, they are now trying to find what type of products or services might be relevant to the individual who is watching, rather than advertise to the general masses!