Planning Your Video: What To Consider

Our latest infographic details 10 important tips for planning your next video.

Find out how to…

• target the right audiences for your video
• define your best message
• plan the best length for your videos
• provide us info to prepare shotlists and storyboards
• plan out the best locations for your videos

…and more below

The Importance of Planning

In the field of video production, it is critical to first have a good plan. Many factors go into making a successful video and planning ahead of time will guarantee that you are well prepared and acquire all of the shots you require. This list contains questions that will assist you in developing your production plan. 

Planning Checklist

The crucial question to ask before creating a video is: Why would someone want to watch this video? Review this list of requirements that every video should attempt to satisfy when planning one. If the planned video does not match the majority of these requirements, it should not be created.

• Is there a story?
• Does the story have movement?
• Is the story visual?
• Is there a main character?
• Do you have access to the subject matter?
• Do you have enough time?

How Do You Plan A Video Project

A video project requires a strategy that can be used as a road map to ensure that the project is completed on time and within budget. Planning a video project involves not only typical project management abilities, but also awareness of the complexities of video production.

Crew: This group may comprise a director, camera and sound operators, production assistants, craft services, and other support personnel.

Talent: Talent encompasses anyone who works as a voiceover artist, actor, singer, dancer, or any other type of performer. All talent must be audited and scheduled.

Locations: This stage of the planning process includes selecting shooting locations and then obtaining permission or permissions to use the space. When production begins, all individuals (both talent and staff) and equipment must be present at the exact location and time. Because there are so many moving parts, location scheduling is significantly more important than in other projects.

Editing, Sound, and Effects: Following filming and during post-production, a crew assembles all of the pieces and adds elements to make it complete.

Promoting and Distributing: These tasks entail releasing the finished product into the world and getting it noticed by viewers.

Video Production Process

Video production entails more than merely clicking the record button on your video camera.

From inception to completion, the video production process is divided into three stages: pre-production, production, and post-production. The first phase (Pre-Production) is where all of the planning and coordination takes place, the second phase (Production) is when all of the elements that will be in your final video are captured, and the third phase (Post-Production) is where all of the elements are edited together and combined to create the final video.

Video Production Process Importance?

Dependability: Whether shooting on location, in a studio, or an office, there are many moving parts that must all come together. Are the time and location convenient for all parties involved? What about actors or public figures? Identifying all of these elements is critical, and it must be done in a rational, systematic manner.

Timeline: Video production requires time. You don’t just pick up a camera one day and have a video in your hands the next for anything more than an iPhone video. So, how much time do you need to plan before the shoot and how much time do you need to edit afterwards? Unless you have a true procedure, it’s just guessing. A tried-and-true video approach can assist you in moving from an educated guess to an accurate prediction

Fewer Revisions: If you nail down your objectives, debate the details in pre-production, and then execute to meet your vision, you should not need any revisions at the end of the project. On the other hand, if you run through the entire project without a true process, you may encounter issues that necessitate additional editing and effort to rectify.

Check out our infographic above which takes a further look into what to consider when planning a video.

Thinking of producing a video or series of videos and would like some help in the planning? Why not reach out today and we can take you through these steps and more to produce the best and most effective videos for your goals.