How Food And Drink Sector Deal With Social Media?

Six Statistics about Online Marketing in the Food and Drink Industry, and What They Mean for Your Business

Food and Drink Sector Statistics

1.  In a survey of 103 top level executives of the industry, 63% stated that social media was significantly affecting the Food and Drink sector.  

Word of mouth has always been one of Food and Drink industry’s prime draw of consumers. Today, social media presents a new form of “word of mouth” – one that can reach exponentially more people, and one that you, as a company, have a lot more power over. Food and Drink companies with a social media presence are likely to fare much better than their offline counterparts.

2.  Three of the ten most popular brands on Facebook in today are food companies (Tayto, Ben and Jerrys, and HB Ice Cream) and two are grocery/supermarket chains.

People are willing consumers, and through Facebook, they become increasingly active consumers. Statistics like this show how Facebook and other forms of social media can open a direct line of communication between company and consumer, and that consumers are eager for this relationship. If your business doesn’t have basic social media profiles like Facebook, you’re at a real disadvantage.

3.  Online grocery store sales in the U.K. are predicted to reach £9.9 billion by 2015, twice its value of £4.8 billion in 2010.  

More and more, people look to the internet for their services. The Food and Drink industry is no exception. Food companies with online grocery stores can expect a steadily increasing business as this model rises in popularity—leaving grocery stores without an online presence behind.

4. According to Eurostat,  43% of Irish consumers bought or ordered goods or services online in 2011—more than three times the level  in 2004.  

  The online consumption trend can no longer accurately be called a “trend,” because it is much closer to becoming fact. Online shopping is here to stay, and involving your company in online service early will give you an edge over your competition.

5. An IGD report found that 27% of UK food manufacturers would consider selling direct to shoppers through their own online stores.

It’s only a matter of time before grocery consumption starts to migrate online. Consider being one of the first to make the change, and reap the rewards of having excellent convenient service.

6. The Irish Food Bloggers Association currently lists 246 bloggers, including food producers, retailers, and members of the public—and this likely represents on a small fraction of Irish food blogging.

There is both an audience and a demand for online content and discussion surrounding the Food and Drink industry. So what are you waiting for? Join the conversation and start exploring what online marketing can do for your company!

For more info on the food and drink sector, check out the report at:  //www.ahaingroup.com/report-social-business-food-and-drink-sector/