Internal communication forms the backbone of any successful business. It keeps everyone aligned, motivated, and engaged. In today’s fast-moving digital world, video has emerged as a powerful tool to enhance internal communications, offering an engaging, dynamic, and effective way to share key messages across your organisation.
At One Productions, we’ve directly experienced how corporate video production can transform internal communications. For instance, videos improve understanding, engagement, and employee retention across various purposes, from training and onboarding to corporate announcements and team-building activities.
Here’s why businesses should incorporate video into their internal communications strategy.
One of the most effective uses of video is for employee training and onboarding. Whether you’re educating new hires or upskilling current employees, video allows you to present information in an engaging and consistent way. Training videos can cover everything from company policies and software tutorials to health and safety procedures.
Additionally, employees can revisit key points at their own pace, leading to better retention of information. As a result, this approach streamlines the onboarding process, ensuring that all employees receive the same level of training, no matter when or where they start.
Top Tip: Keep training videos short and focused. Break content down into digestible segments to avoid overwhelming your employees.
Internal communication often revolves around corporate announcements, such as launching new products, making structural changes, or delivering messages from senior leadership. In these cases, videos add a personal touch, allowing employees to connect more deeply with both the message and the people delivering it.
Using video for corporate announcements helps deliver your message clearly and uniformly. Moreover, it is more engaging than text-based communications. You can share videos in newsletters, internal platforms, or during company-wide briefings.
Top Tip: Include subtitles in your videos to cater to all employees, ensuring accessibility and inclusivity.
Team-building videos also play an important role in strengthening workplace culture. Whether you’re showing behind-the-scenes footage of team events or highlighting individual achievements, these videos creatively bring employees together—especially in hybrid or remote work environments.
These videos visually showcase collaboration and celebrate team successes, fostering a sense of unity and shared purpose. Furthermore, fun, informal content or more structured team-building videos promote a positive work culture and boost employee morale.
Top Tip: Use videos to celebrate milestones, anniversaries, or achievements across teams. These small recognitions go a long way in making employees feel valued.
Traditional newsletters often contain important information, but many employees might not read through all the content. In contrast, video newsletters provide a modern alternative, combining key updates with engaging visuals to ensure employees stay informed.
A short, regular video update can cover essential announcements, upcoming events, and industry news in an easily digestible format. It’s also a great opportunity to feature different departments, share highlights, and keep your workforce connected to the company’s broader goals.
Top Tip: Keep your video newsletters under five minutes for maximum engagement. Include a mix of company news, industry trends, and employee spotlights to maintain interest.
With more companies adopting remote or hybrid working models, video helps keep remote teams connected. While video conferencing is popular for meetings, pre-recorded videos for internal communications allow remote workers to access key information on their own schedule.
Training videos, corporate updates, and even virtual team-building activities can all be conducted through video, ensuring remote teams remain informed and engaged. By doing so, businesses can integrate remote teams into company culture as effectively as in-office employees.
Top Tip: Make remote team videos interactive by incorporating quizzes, polls, or feedback forms to boost engagement.
Video is a versatile, engaging, and highly effective tool for internal communications. It allows you to deliver messages consistently, ensures that your employees are informed and engaged, and strengthens company culture. By investing in high-quality corporate video production, businesses can transform their internal communications strategy, improving understanding and fostering better team collaboration.
At One Productions, we specialise in creating compelling corporate videos that serve the unique needs of your business. Whether you’re looking to boost employee engagement, streamline training, or enhance team-building efforts, we have the expertise to produce videos that align with your objectives.
Let’s talk about how we can help elevate your internal communications through video. Contact us today to get started.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
