How can I make my video content work harder?

If you have created some video content for your website – that’s great. Hopefully it’s meeting all your KPIs and generally wowing your clients and staff as is intended.

But its good work doesn’t stop with you releasing your video on your website or to your staff. There are many ways to repurpose your video content to make it go further and have greater reach, both for your audience and your company.

Here are five easy ways to reutilise your video content to make it work even harder for you.

Video Content Tips

1. Share the word on social media

Your video may not have been created for social media – and often longer videos aren’t appropriate for sharing on social media. But you can create shorter cuts of the video which you can then post on social media, directing your followers to check out the longer video on your website, or wherever you’re hosting it.

2. Transform the video into other types of content

No matter what type of video content you’ve created chances are very high you can repurpose it for some other type of content. Turn it into a blog post, a case study into a podcast or an educational or training video into an ebook.

3. Reuse your footage in other types of video

If you’ve made a selection of individual case studies for your website, how about creating a highlights reel to promote on social media or via email? Or if you’ve got footage of awards or events your team has been involved in, you can incorporate that into recruitment videos, or corporate culture videos.

4. Show your videos at events

If you or someone in your company is speaking at an event, a great way to reuse your video footage would be to show it at the event. Whether as an introduction, or playing on a loop in the background, you can edit the video to suit your needs. It will be an interesting and innovative way to reuse the video and an eye-catching introduction to clients and peers.

5. Support your sales team

Different forms of content can be used in different ways and it’s important that your sales team or others representing your company to clients or potential clients understand what type of video is best to show in which scenario. You can do this by briefly explaining to them the purpose behind each video (not just assuming they know) and when you would show it to the customer – for example, how to videos help to gain customer’s trust, and case studies work really well if a customer is deciding between you and a competitor.

So, remember that your video can always perform more than one function – and you can utilise it in all sorts of ways to make it work harder for you. As you can see, video content is always a good investment.