Call To Action: Convert Viewers Into Customers

For the past few months we have been looking into why it is important for business to introduce video into their marketing strategies. We thought it would be appropriate to now dedicate a little time to focusing on the fruit of the marketing labour. Getting the hits on your videos is all well and good, but how can we convert viewers into consumers? For this, we need Call To Action.

Well, lets have a look shall we!

1. Call To Action

This is probably the most effective way to grab that audience and bring them closer to the sale. If your video has been successful, then that means that the viewer is very interested in what you have to offer. Calls To Action gives the audience clear instructions as to where you would like them to go next. This definitely raise the chances of converting viewers. Think of it this way: The video is the motivation. The Call-To Action is the instructions.

2. Promote Your Video Often and Across The Board

You’ve spent time, effort and money on your video. Now its time to get it out there! Don’t simply stick it up on your webpage and wait for the customer to come to you. Slap your video on numerous social media sites such as Facebook, Twitter, Linkedin, Google+, etc.. And slap it up often! Call To Action only work if the right people see your video.. By using hashtags appropriately, you will be able to isolate the online conversations that may be relevant to your product or service. That is where you can really tap into your target audience. And that will get you one step closer to converting viewers once they see what you have to offer.

3. Convert Viewers With Keywords

This is something that can be so easily overlooked! By simply identifying the most relevant words that are associated with your product or service, then you can use this to ensure that your audience can find you. Many people who seek a specific product or service simply type in the main keywords into Google, and ask the ‘Search Engine Behemoth’ to sort it out for them (To be honest, we all do it!). If you tag your video with the words that your future customer will most likely type in, then you increase the chances of attracting the right people!

4. Track Your Viewers

Again, don’t just simply stick that video online and hope for the best! Try to keep an eye on the traction. See where the most hits are coming from.. For example: Perhaps your Facebook followers just aren’t the crowd that will buy what your selling. If you follow the analytics of your video, then you might actually see that Linkedin could be the place where your Calls To Action may be more appreciated. So what does this mean when it comes to viewer conversion? Well, it mainly suggests that you should perhaps reorganize your strategy to focus on one site more than another.

Your video tells your story. But it’s still essential that you know the best place for your story to be told. Online video doesn’t really work like the traditional method anymore. But for a positive reason. You don’t merely chuck your video randomly at the masses. The consumers have actually made your job slightly easier. One of the main benefits of social media advertising, is that your target audience has already built a niche community for themselves. Twitter Hashtags and Linkedin Groups are built on the premise that your audience know who they are and more importantly what they want. Your mission now is to locate them and provide them with the best message possible. Then simply let them know the easiest way to avail of your services with Calls To Action. That is one of the best ways in which you can convert viewers into consumers.