Week 2: 10 Ways to Create Outstanding Video Content for Your Business

It’s the second week in our blog series,  ‘Use YouTube to your advantage: A Marketing Manual’  and we are taking you through the 10 steps in developing creative content for YouTube.

A successful creative concept can have a massive impact on a YouTube channel and your brand. Compelling videos bring new viewers to your channel where they are introduced to the rest of your content. This means that with great videos you build a loyal fan base.

There are no strict rules when it comes to creating content for YouTube but if you follow these 10 fundamental principles you are guaranteed to have a successful and creative strategy.

 1) Make Shareable Content:

With social media making it easy for internet users to pass on content they find interesting, sharing can be one of the most important ways to find and grow your audience. While you can’t guarantee that your material will go viral you can make your videos more shareable by staying on top of popular search terms. Stay up-to-date with your tags and keywords so that your videos are relevant. Also, remember that videos that cause an emotional response are more likely to be shared so make your audience laugh, cry or nostalgic.

2) Collaborate:

The audience you seek already exists on YouTube and one easy way to reach them is by collaborating with already established creators. They will help you reach your target market. And, this collaboration will benefit both parties, with each creator bringing their unique value to the table, along with their own existing audiences.

3) Make Content Discoverable:

YouTube is not just a platform for video sharing;
it’s the internet’s second most-used search engine! Videos on highly-searched topics will surface in search results, so try to create your videos around trending or popular subjects. Additionally, you can fully optimize your videos by utilizing titles, tags, and descriptions.

4) Make Your Videos Accessible:

A lot of your audience will land upon your video without directly searching for your company or product so always consider the new viewer. Be sure that they can grasp what your video is about with little to no context.  If you create serial content, be sure to include recaps to fully inform new viewers.

5) Be Consistent:

Consistency is crucial to a successful YouTube channel and there are various ways to be consistent.  Videos should have consistent formats and elements so that they are recognisable as your original content. They should also include a consistent voice that is clear and confident in every video, no matter how different the subject matters may be. Finally, your videos should be uploaded on a regular schedule so that your audience can look forward to the next one.

6) Target Your Market:

Identify the type of audience you want to reach so that you can tailor your content to their needs.  By looking at similar YouTube content and discovering which demographic responds to it, you can predict who will watch and engage with your own videos.

7) Make Videos You Can Sustain:

Once you’ve developed a consistent format for your videos, it is important to sustain that format over time.  That being said, plan your creative concept carefully, ensuring it remains relevant and maintainable in the long run.

8) Converse With Viewers:

One of the best things about YouTube is that it allows users to directly interact with their viewers and receive immediate feedback.  Let your viewers know that their opinions are important by responding to their comments.

9) Use Audience’s Interactions:

Take this engagement with your audience even further by allowing viewers to participate in the content of your videos.  By directly involving your audience, you help them develop a further sense of connection to your channel and content.

10) Be Authentic:

Let your viewers know what makes you and your brand special by sharing your core values.  By remaining authentic, your content will inspire audience connection to your brand and turn passive viewers into loyal customers and fans.

Make sure to check out next week’s post which will provide you with the tools to organise your content so that you can make the most out of your YouTube videos.