How to Use Animated Explainer Videos

Animated explainer videos make it easy to simplify ideas or highlight product benefits. Many businesses find it hard to share clear, concise messages. One Productions can help. That’s where animation shines – it simplifies, engages, and converts. As one of our video experts, I’m here to walk you through how animated explainer videos can elevate your business and why they should be a cornerstone of your marketing strategy.

What Are Animated Explainer Videos?

Businesses use animated explainer videos to explain concepts, products, or services in a short and visually compelling way. These videos typically last 1-2 minutes and capture attention effectively. Think of them as your elevator pitch in video form – concise, engaging, and to the point.

From startups unveiling innovative apps to established companies wanting to showcase a new feature, animated explainer videos work across industries. Their versatility allows them to simplify even the most technical subjects, making them accessible to your audience.

Why Choose Animation?

Animation offers more creativity and flexibility than live-action videos. Here’s why businesses are increasingly turning to animation:

1. Complex Ideas, Simplified:

   Animation simplifies complex processes into easy-to-understand, engaging visuals. For example, a fintech company can use animation to illustrate how blockchain technology works without overwhelming viewers with jargon.

2. Brand Customisation: 
   

   With animation, the possibilities are endless. From using your brand colours to creating unique characters that reflect your target audience, animation allows for complete customisation, ensuring the video aligns perfectly with your brand identity.

3. Cost-Effective and Scalable:Animated videos cost less than live shoots, especially for multiple audience versions. Plus, updating animated content is much simpler than reshooting live-action footage.
4. Timeless Appeal:
   

   Live-action videos age quickly, but animation stays timeless. Trends in clothing, hairstyles, or even technology can date a live-action video.

How to Use Animated Explainer Videos Effectively

Now that we’ve covered why animation is such a powerful medium, let’s explore how it can be effectively leveraged:

1. Focus on the Problem and Solution

Use your animated explainer video to solve a problem your audience faces and show how your product helps. Start by identifying your audience’s pain points and highlighting how you can resolve them.

For instance, if you’re a SaaS company offering project management tools, your video might show a chaotic workplace scenario and transition to how your software brings organisation and efficiency. Remember, the simpler and more relatable the story, the more impactful it will be.

2. Keep It Short and Sweet

Keep your message under two minutes to match today’s shorter attention spans. Use engaging visuals and straightforward language to ensure viewers grasp your key points quickly.

At One Productions, we follow a simple structure for explainer videos:

• Hook: Grab attention in the first 5-10 seconds.
• Problem: Highlight the issue your audience faces.
• Solution: Introduce your product or service and how it solves the problem.
• Benefits: illustrate a small number of key persuasive benefits
• Call to Action: Direct viewers to take the next step.

3. Invest in Professional Production

While DIY animation tools are available, professional-quality videos stand out. Combine scripting, storyboarding, voiceover, and animation smoothly. A polished video not only reflects your brand’s professionalism but also builds trust with your audience.

Our team at One Productions tailors every aspect of your explainer video to achieve your goals. We combine creative storytelling with strategic messaging to deliver videos that convert.

4. Incorporate Your Brand Identity

Consistency is key. Use your brand’s colours, fonts, and tone of voice throughout the video. Custom characters or mascots can also help build a stronger connection with your audience.

5. Optimise for Distribution

Place your explainer video in the best spots for maximum impact. Consider hosting it on your homepage, sharing it on social media, or including it in email campaigns. Add keywords to the video’s title, description, and tags to improve search results.

Why Partner with One Productions?

Creating an animated explainer video requires a blend of creativity, technical expertise, and strategic thinking. At One Productions, we pride ourselves on delivering videos that not only look fantastic but also drive results. Our end-to-end video production services ensure every stage of the process is handled with care, from concept development to final delivery.

We’re storytellers who help you connect with your audience in meaningful ways. If you’re ready to harness the power of animated explainer videos, let’s talk. At One Productions, we’re passionate about creating videos that captivate, educate, and convert. 

Get in touch today to discuss your next project and see how we can help your business stand out.

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