By 2022, online videos will account for more than 82% of all consumer internet traffic, a 15-fold increase from 2017. This traffic is increasingly coming through social video platforms, where video is evolving as a narrative medium for companies and publishers, as well as friends and family. Currently, Facebook videos have 500 million unique viewers each day, while 82% of Twitter users watch video content.
If you haven’t joined TikTok yet, now is the moment. TikTok, one of today’s most popular social media apps, has evolved into a platform for short-video content. With an infinite stream of videos to sift through, anyone may quickly lose track of time using the app.
YouTube, no longer a site for long-form videos and hours of binge-watching, has unveiled its first short-form video section. Following the release of its most recent addition, Stories, the video-sharing platform has been debuted for “anyone who wants to create short, catchy videos using nothing but their mobile phones.”
Since the early days of the Internet, YouTube has been a haven for user-created videos, so a short-form video option comes as no surprise. In September 2020, the site launched a trial run for Shorts in India, and it has since accumulated over 6.5 billion daily views. Shorts are now being gradually rolled out globally, with the most recent beta run taking place in the United States.
If you weren’t aimlessly browsing through Instagram already, is coming to alter that. After an almost year-long test run in Brazil, the photo-sharing app’s latest video functionality was eventually released in August 2020. Reels, which were created specifically for bite-sized content, let users record, edit, and share 15-second movies with music, noises, and visual effects. The video component features an innovative editing interface as well as tools to assist creators in producing unique and appealing content.
Snapchat is the most recent addition to the realm of short-video apps. The social networking app’s newest feature, which debuted late last year, highlights users’ popular videos, also known as snaps. Spotlight, like TikTok’s For You page, shows users a random selection of videos based on characteristics such as user interests, watch time, number of shares, and more.
The new feature joins Snapchat’s existing features such as Map, Discover, Camera, and Chat.
Triller, like TikTok, is a music-based short-video app where users can publish video material singing or dancing to a famous song.
However, unlike TikTok, which has expanded to include many forms of short-form films, Triller is solely dedicated to music. Proxima Media owns the company, which is backed by musical acts such as Snoop Dogg, The Weeknd, and Migos. Triller focuses on a specific category of consumers – music aficionados – and works with Sony Music, Warner Music, Universal Music, and others.
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For more information on videos on each social media platform check out our infographic below.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
