B2B Video Marketing Trends In 2022

Do you believe B2C video marketing is more important than B2B video marketing? Reconsider your position. B2B video marketing has risen to prominence as one of the most effective marketing tactics for B2B companies.

Over 90% of B2B customers now view videos online, with over half of those watching videos to learn more about products or services.

B2B organisations may use video to quickly, effectively, and engagingly demonstrate the value of their brand and the product/service they provide. Attention spans are shortening as we become more accustomed to the rapid nature of the online world, making it increasingly difficult to catch the attention of your target audience.

Video has proven to be useful in this situation. It gives a quick and easy approach for anyone to learn what they need to know in a matter of minutes and with little effort. It’s estimated that by 2022, internet video will account for 82% of all online traffic.

B2B marketers and business owners must remain on top of current trends and know what to focus on in the coming years as video marketing grows in popularity in the B2B arena.

Benefits of B2B Video Marketing

Videos are a wonderful approach to effortlessly and entertainingly communicating your brand’s message to your target audience. The video landscape of today is changing the way we consume material online. Instead of blog posts, more and more brands are generating snack-sized, memorable, and quantifiable video content since videos have risen to become the most preferred medium for quickly gaining new knowledge. There are numerous reasons why videos should be a key component of your entire marketing plan.

Capturing Audience Interest – Videos are an excellent approach to pique people’s curiosity and engage them with your brand. Video is one of the most significant types of content for gaining audience interest, according to 62% of B2B marketers.

Increase Quality Traffic To Your Website – When it comes to getting high-quality traffic to a company’s website, video content might be significantly more beneficial. Today, videos are the most common form of content consumption. 9 out of 10 viewers stated they wanted to see more videos from brands and businesses in 2020, while 96% of consumers increased their online video consumption.

Excellent Return on Investment – When it comes to developing online content, video marketing is an undisputedly effective marketing tactic for boosting your company’s ROI. Because films provide a rapid, basic explanation, people may easily comprehend the brand’s message. Video marketing, unlike other marketing tactics, can transform even complex data into understandable information due to its unique properties.

Better Conversion Rates – Video content allows customers to better understand your products and services and create trust at key phases of the buyer journey, incorporating it into your marketing strategy can help you achieve higher levels of engagement from your audience and considerably enhance conversion rates.

Video Influences Buyer Decisions – When learning about a new product or service, consumers prefer watching videos over reading about the product or looking at pictures. Videos build trust and immediately grab the viewer’s attention with eye-catching visuals like no other form of content, therefore having a significant influence on customer behaviour & buying decisions.

Videos Are Great For SEO – Google loves videos! If video marketing is used correctly, it can drastically improve your SEO strategy, allowing you to outrank online competitors in search results.

We offer a range of services including B2B Video Production and Video Marketing services.

Check out our infographic below which takes a look at the ‘B2B Video Marketing Trends In 2022’.