5 Reasons Why Your Brand Needs To Invest In Corporate Video Production!

Filming at the Gleneagle Hotel

Corporate video production is not only for major companies with massive budgets set aside for glamorous advertising campaigns, it can work incredibly well for companies of all sizes. Today’s marketing landscape is a reflection of the growing emphasis on digital media and, more specifically, mobile smart devices used for search, social media and video. YouTube is thus proven to be one of the top marketing tools for businesses of any size, providing a platform for video content sharing at no additional cost to users. So if you’re looking to grow your brand and extend your company’s reach, a video may be the marketing tool for you!

The Benefits

Key benefits to creating an effective corporate video to promote your company:

1. It’s cost effective.
Once you have made the initial investment in creating your corporate video, uploading and sharing it online comes at no extra cost. As the world’s second most popular search engine, YouTube attracts billions of visitors, providing a global audience for your video content free of charge! You can, of course, also take advantage of other online media platforms to further circulate your corporate videos, including Facebook, Twitter, and LinkedIn, all of which also serve as free marketing tools.

2. It’s easily measurable.
With the simplicity of its view counter and channel subscriptions, it is easy to track the success of your content on YouTube. The site also allows users to like and leave comments on uploaded videos, providing direct feedback from customers regarding your videos as well as your brand itself.

3. It can put you ahead of the competition.
Statistics show that a website homepage containing a video is 53 times more likely to appear on the first page of Google search results than a site without one. That being said, creating and promoting video content as part of your marketing strategy will optimise your search engine rankings, putting you ahead of your competition and increasing the traffic to your site.

4. It will widen your reach.
It’s no secret that social media has become a vital marketing tool for businesses when it comes to engaging with customers. The potential to increase your audience and build brand awareness through online video sharing, however, is especially vast. Every minute, some 700 million YouTube videos are shared on Twitter alone. Creating and sharing a corporate video can thus extend the reach of your company dramatically.

5. It encourages customer engagement.
According to research by Forrester, while just 20 percent of website visitors will read written text posts, 80 percent will watch included videos. The same applies to social network activity, with image and video posts garnering a 39 percent higher interaction rate when compared to text-only posts. What’s more, the presence of a corporate video on your website will ensure that visitors stay for longer, increasing the likelihood that they will purchase your product or service or look further into your brand. It is therefore essential that you include video content in your online marketing efforts.

For more information on corporate video production and how to get started, contact One Productions!