An instructional video is a short, concise video that simply explains how your customer can use your product or service once they have purchased it. So, for example, say you have a bicycle shop. Well, perhaps an instructional video on how someone can put a bicycle together may just make the purchasing decision of your customers that much easier.
One big reason for customer hesitancy has always been effort! Maybe you’ve taken the effort away from having the customer travel by simply mailing their purchase to them. Maybe you’ve provided a helpline for any queries or questions that they may have! So how about creating an instructional video on what your product does or how a customer can use your service! That way, you’ve taken the effort of them asking, out of the equation!
4 Reasons For Creating Instructional Videos:
1. Teach Customers how to use what your selling: What better way to ensure that your customers know you’re product than actually showing them how it works!
2. Show them how to put it together: Perhaps what your selling is something that requires the client to assemble it at home or in the office. Well, by creating a video that presents a step-by-step guide to the assembly might make the purchase that little bit easier!
3. Constant content: One of the big benefits to a successful video marketing strategy is to have a series of videos that the viewer can be updated with. That way, you are going to be able to constantly remind them of your company. Well, with instructional videos, you now have a very practical reason to connect with the customer on numerous occasions.
4. Help Over Hype: As Jay Baer says in his book Youtility, it is better to inform your customers rather than advertise to them. More and more people are starting to respond better to companies that offer support and assistance over a straight forward commercial campaign.