2014 – The year of the video?

Video is the most important part of marketing in today’s world. YouTube is the world’s largest sharing video website, making it one of the most important websites. With more than 3 billion video views per day, it makes it the perfect opportunity for your business company to target consumers.

Search Engine – second biggest search engine in the world.

It is bigger than AOL, Bing, Yahoo, and Ask put together. A lot of people want face to face interaction. They want to be told an answer to their question. YouTube provides this platform with 100 hours of video uploaded every minute.

Viral – get your video trending.

If you have made a marketing video, you want it to be viral on YouTube. But what exactly is a viral video? It is a video that spreads at a rapid pace through social networking sites such as Facebook, Twitter, Reddit or Pinterest. You might have heard of YouTube sensations like Gotye, Justin Bieber or Jenna Marbles. These are people who got discovered by uploading videos of their various talents to YouTube.

Channels – host your own channel.

It makes it easier for marketers to create a ‘brand’ because they can host their videos under one profile. On this profile you can give information about their company and you can create different playlists of videos. If you have one video that goes viral, there is a good chance that the viewer will click on the channel hyperlink to see what other videos you have made.

Measurement – measuring your success.

The most important challenge to a company? To analyze how effective their marketing strategy has been. Can YouTube do this? Yes. The number of people that have watched the video is on the bottom right hand side. People also get the opportunity to post comments about what they think. If people love your videos and would like to watch more of what you are uploading, they subscribe to your channel. This allows marketers to gauge instantly how widely their videos are being received, and how successfully they are finding an audience.

Advertising -opportunities to target your audience

With video advertisements you pay only when someone chooses to watch your advert. You don’t waste money advertising to people who aren’t interested in your product. You get the opportunity to target your audience based on what they are interested in. Finally, it gives you the opportunity to build a following. Your ads can drive video shares, new channel subscriptions and create opportunities to communicate with your customers.