As video continues to dominate the digital landscape, businesses across all industries are increasingly recognising the immense power of video marketing. Whether it’s creating brand awareness, engaging customers, or driving conversions, video content has become a fundamental tool in the modern marketer’s toolkit. At One Productions, we understand the importance of staying on top of the latest trends and data in video marketing to remain competitive and effective.
Below, we’ve curated 10 key statistics about video marketing that your team should be paying attention to right now. These stats not only highlight the growing importance of video but also provide actionable insights to enhance your marketing strategy.
1. Video is Consumed by Over 90% of Internet Users
Video content has become the most popular form of media online. In fact, over 90% of global internet users watch video content on their devices. This makes video one of the most effective mediums for reaching a wide audience.
Video’s versatility allows brands to engage users across various platforms—from social media to dedicated video hosting sites like YouTube.
Actionable Tip:
Ensure your video content is available across multiple platforms to maximise its reach. Consider a multi-channel strategy that includes social media, your website, and video-sharing platforms.
2. 83% of Marketers Believe Video Provides a Good ROI
Video marketing is not just a passing trend; it’s proven to be effective. According to 83% of marketers, video content offers a positive return on investment (ROI). While video production can be seen as more resource-intensive, the rewards far outweigh the costs, especially with the advancements in video creation tools and platforms.
Actionable Tip:
Track the performance of your video content through metrics such as engagement rates, shares, and conversions. This will allow you to measure ROI accurately and make necessary adjustments to improve outcomes.
3. People Watch an Average of 17 Hours of Online Video Per Week
People are consuming more video content than ever before. On average, individuals are watching 17 hours of video content per week. With such high engagement, it’s clear that video is a preferred format for consuming information, entertainment, and advertisements.
Actionable Tip:
To capture a slice of this viewing time, ensure your video content is engaging, well-crafted, and tailored to your audience’s interests. Consider creating binge-worthy content like a series or multi-part videos to keep viewers coming back for more.
4. 72% of Customers Prefer Learning About a Product Through Video
When it comes to learning about products or services, 72% of consumers prefer video over text. This makes video an essential tool for educating potential customers, showcasing features, and driving purchasing decisions.
Actionable Tip:
Invest in product demonstration videos, tutorials, or “how-to” content that educates viewers about your offerings. These videos can significantly influence purchasing decisions and shorten the sales cycle.
5. Video on Landing Pages Can Increase Conversions by 80%
Video’s ability to convey messages quickly and clearly makes it a powerful conversion tool. In fact, including a video on your landing page can increase conversions by up to 80%. Video keeps visitors engaged and can communicate key benefits in a way that resonates more deeply than text or static images.
Actionable Tip:
Incorporate an explainer or testimonial video on your landing pages to increase conversion rates. Be sure to optimise the video for fast loading times and mobile responsiveness.
6. Viewers Retain 95% of a Message When Watched in Video Format
This statistic should be at the forefront of every marketer’s mind. Viewers retain 95% of a message when consumed via video compared to only 10% when reading text. Video’s combination of visuals, audio, and storytelling creates a powerful medium for communicating complex information in an easily digestible format.
Actionable Tip:
Prioritise key messaging in your videos to maximise retention. Keep your videos concise and focused on delivering the most important information in a memorable way.
7. 85% of Videos Are Watched Without Sound
A large portion of videos on social media platforms, such as Facebook, are watched without sound. Subtitles and on-screen text have become essential components of video content, particularly on social media, where users are often scrolling through their feeds in quiet environments.
Actionable Tip:
Make sure your videos are optimised for silent viewing. Include subtitles or captions and use visuals that clearly communicate your message without relying on audio.
8. Mobile Video Consumption Rises by 100% Every Year
With mobile devices becoming the primary source for online content consumption, video viewing on mobile is skyrocketing. Mobile video consumption increases by 100% every year, and brands must adapt to this shift by ensuring their videos are optimised for mobile viewing.
Actionable Tip:
Ensure that all your video content is mobile-friendly. This includes using vertical or square video formats, making text readable on small screens, and optimising for fast load times.
9. YouTube Reaches More 18-49-Year-Olds Than Any Broadcast or Cable TV Network
YouTube has solidified its place as a dominant platform for reaching a broad audience, particularly those aged 18-49. In fact, YouTube reaches more people in this age group than any broadcast or cable TV network, making it a prime platform for video marketing.
Actionable Tip:
Take advantage of YouTube’s extensive reach by creating a channel for your brand and consistently posting high-quality, relevant content. Engage with your audience by responding to comments and encouraging subscriptions.
10. Video Content on Social Media Generates 1200% More Shares Than Text and Images Combined
The viral nature of video is undeniable. Video content generates 1200% more shares on social media than text and images combined, making it the most shareable form of content. The more shares your content gets, the more reach and engagement it achieves.
Actionable Tip:
Encourage sharing by creating compelling, entertaining, or thought-provoking video content. Incorporate a call-to-action that motivates viewers to share the video with their network.
Leverage the Power of Video Marketing
The above stats clearly demonstrate that video is not just a passing trend but an essential tool in modern marketing. By incorporating video into your strategy, your brand can improve engagement, boost conversions, and ultimately achieve better ROI.
At One Productions, we specialise in helping businesses craft compelling video content that resonates with their audience. Let us help you take full advantage of the power of video marketing and stay ahead of the competition!